Digital Showroom

From Online Inspiration to In-Store Decisions

Introduction

Turn Inspiration into Confident Decisions

The Digital Showroom is Spark Vision’s interactive visualisation tool that helps customers explore tiles, bathroom furniture, and finishes within true-to-life room scenes. Whether used on your website or inside your showroom, it guides customers from early inspiration to confident purchase decisions — without complexity, without friction.

Key Capabilities

Key Features & Benefits

Discover the features and benefits that help turn inspiration into faster, more confident purchase decisions.

Multi-Product Scenes

Tiles, bathroom furniture, lighting, flooring — all displayed together to show complete concepts, not isolated SKUs.

Photorealistic Visualisation

Hybrid photo and 3D rendering delivers natural lighting, and stunning realism without the need for high-end hardware.

True-to-Life Material Rendering

Accurately reproduces both glossy and matte surfaces, ensuring materials appear as they do in real life.

Instant Interaction

Click any area of the scene — walls, floors, furniture — and swap products instantly. No learning curve. No complexity.

Smart Summary

Automatically creates a clean, itemised product list with codes and details — ready for the next step in your sales process.

Built-In Conversion Tools

Book a consultation, send a summary, request a quote, or export to your webshop — directly from the tool.

Sync with Spark Blueprint

Favourite selections move seamlessly into Spark Blueprint, turning inspiration into a complete 3D bathroom plan within minutes.

Simple Product Management

Admin dashboard + API integrations make it easy to update assortments, prices, and assets across markets.

Designed for Every Device

Smooth and intuitive on mobile, desktop, tablets, and in-store kiosks.

What is the Digital Showroom

A modern way for customers to see your products as they were meant to be seen: in context.

Built for tile and bathroom retailers, the Digital Showroom transforms browsing into clear understanding. Customers don’t have to imagine how a tile, vanity, or finish might look — they see it instantly, beautifully, and in a realistic setting. This is where engagement begins — and where missed opportunities disappear.

Designed for the details that matter – Purpose Built for Tiles & Bathrooms

Accurate, true-to-life representations of tiles, surfaces, and furniture.
Curated room scenes: bathrooms, kitchens, living spaces, and more.
Support for tile patterns, grout lines, colours, and finish combinations.
Built to reflect how real customers explore bathrooms and tile layouts

Where it works best

A consistent, connected experience across every channel

The Digital Showroom creates a seamless experience across online and in-store touchpoints. Customers can begin exploring products from home, arrive in-store informed and inspired, and continue their journey with guided support from your sales team. By connecting digital discovery with in-person expertise, retailers turn inspiration into confident purchasing decisions.

Online

Inspire customers from home and turn passive visitors into qualified leads

In-Store

Support sales teams with a guided, confidence-building experience

Connected Journey

Customers move smoothly from discovery to decision across every touchpoint

Online

Inspire customers from home and turn passive visitors into qualified leads

In-Store

Support sales teams with a guided, confidence-building experience

Connected Journey

Customers move smoothly from discovery to decision across every touchpoint

Our Success Stories

All cases

Stark Deutschland – a Digital Transformation Success Story

“Digital tools play a pivotal role in catching customers and sparking enthusiasm! And if you think that only young people use them, and not the fifty plus – think again! Everybody loves them!”

Golvpoolen

Builder & Store in Symbiosis A World-Class Customer Journey

"The problem with our previous setup was that I had to ask a colleague with the tool Winner, which needs an expert designer, to help me get the customer’s room drawn up. It used to take about four days to get a drawing. It was not uncommon for the first attempt to be wrong, and I had to ask the colleague to redo it. If I was unlucky, the colleague was not there. I – and, more importantly, the customer – had to wait another couple of days to move the process forward. Meanwhile, the builder who scheduled the renovation became increasingly impatient…"

All posts

Customer perspective

"The Digital Showroom helps us sell large format tiles to a much higher extent, which increases the average deal size as well as our overall margin.”

– Christian Arends, Team Leader Digital Sales, STARK Deutschland

Ready to See it in Action?

Your customers are already browsing online. Now help them decide.